Writing
Writing deliverables
My process
1. Understand your objectives
When we first chat, I will ask you about your goals and what you want to achieve with your website. Do you want to broaden your market? Generate leads? Upsell your current customers?
2. Build a value proposition
With your answers in mind, I will develop a value proposition and messaging hierarchy. The value proposition clearly articulates your differential advantage to your specific market.
3. Develop a messaging hierarchy
Your value proposition guides the messaging that I’ll weave throughout your print or online marketing materials.
4. Present first draft/edits
Once I have my first draft, I’ll send that to you for your review. I’ll make edits based on your feedback.
5. Secure your approval
Search engine ready
With your list of keywords, I can create compelling copy that can be picked up by Google, Bing, and other search engines to boost your web visibility. I have written hundreds of pages that sidestep the mistakes other writers may make, including repetitive copy that stumps the search engines and funky syntax that drives away your readers. Instead, I—
On target strategy, on target results
Contact me to discuss your needs. I’m ready to put my skills to work for you.
- Brochures
- Web copy, using proven search engine marketing techniques
- White papers
- Case studies
- Articles
My process
1. Understand your objectives
When we first chat, I will ask you about your goals and what you want to achieve with your website. Do you want to broaden your market? Generate leads? Upsell your current customers?
2. Build a value proposition
With your answers in mind, I will develop a value proposition and messaging hierarchy. The value proposition clearly articulates your differential advantage to your specific market.
3. Develop a messaging hierarchy
Your value proposition guides the messaging that I’ll weave throughout your print or online marketing materials.
4. Present first draft/edits
Once I have my first draft, I’ll send that to you for your review. I’ll make edits based on your feedback.
5. Secure your approval
Search engine ready
With your list of keywords, I can create compelling copy that can be picked up by Google, Bing, and other search engines to boost your web visibility. I have written hundreds of pages that sidestep the mistakes other writers may make, including repetitive copy that stumps the search engines and funky syntax that drives away your readers. Instead, I—
- Focus on keywords in headlines
- Ensure the readability of your text
- Use consistent but not duplicate messaging throughout your site
On target strategy, on target results
Contact me to discuss your needs. I’m ready to put my skills to work for you.
