Barbara Krasner
Marketing Consultant and Copywriter
About me
My career began as an advertising copywriter in the publishing industry. With an MBA in Marketing from Rutgers University tucked neatly in my briefcase, I spent many years in the telecom industry in positions of increasing responsibility in functions including market research, product marketing, advertising, direct marketing, marketing communications, sales support, customer advocacy, and strategic planning.
Somewhere along the line, I began to take on freelance marketing consulting and copywriting projects. A brochure for a New York City non-profit organization. A booklet for a branding consultancy in Connecticut. A branding strategy for a medical publishing company. Articles for a marketing e-zine. Articles for a corporate custom customer magazine. Consultation to several IT firms on customer reference programs.
What I bring to the table
I have an MBA in Marketing from Rutgers University and an MFA in Writing from Vermont College of Fine Arts. I am the author of four books and more than 200 articles for print and online publications.
I bring a combination of business and marketing savvy and professional writing to my clients. I have earned a reputation for being—
Writing deliverables
Consulting projects
On target strategy, on target results
Contact me to discuss your needs. I’m ready to put my skills to work for you. Want to see recommendations? See my LinkedIn Profile.
My career began as an advertising copywriter in the publishing industry. With an MBA in Marketing from Rutgers University tucked neatly in my briefcase, I spent many years in the telecom industry in positions of increasing responsibility in functions including market research, product marketing, advertising, direct marketing, marketing communications, sales support, customer advocacy, and strategic planning.
Somewhere along the line, I began to take on freelance marketing consulting and copywriting projects. A brochure for a New York City non-profit organization. A booklet for a branding consultancy in Connecticut. A branding strategy for a medical publishing company. Articles for a marketing e-zine. Articles for a corporate custom customer magazine. Consultation to several IT firms on customer reference programs.
What I bring to the table
I have an MBA in Marketing from Rutgers University and an MFA in Writing from Vermont College of Fine Arts. I am the author of four books and more than 200 articles for print and online publications.
I bring a combination of business and marketing savvy and professional writing to my clients. I have earned a reputation for being—
- Fast
- Reliable
- Knowledgeable
- Creative
- Strategic
Writing deliverables
- Brochures
- Web copy, using proven search engine marketing techniques
- White papers
- Case studies
- Articles
Consulting projects
- Internal and external communications plans
- Branding strategy
- Marketing programs
- New product introduction
On target strategy, on target results
Contact me to discuss your needs. I’m ready to put my skills to work for you. Want to see recommendations? See my LinkedIn Profile.
